The Metaverse is gaining momentum, and everybody wants in on the action—including NBA legend Michael Jordan.
Jordan recruited his son, Jeffrey, to launch an athlete-focused NFT platform called Heir after receiving more than $10.6 million in outside funding.
HEIR released its “6 Rings” NFT on March 3 on the HEIR App, its first NFL release. Collecting any of the limited 6 RINGS NFTs allows consumers to interact with other collectors in the HEIR community. The NFTs were launched via Magic Eden, Solana’s leading marketplace.
The collection is inspired by Jordan’s time at the Chicago Bulls. The artwork boasts brooding bulls in black, gold, silver, red and white.
“The platform is designed for athletes and other culture creators to expand, enhance, and deepen their relationships with their supporters around the world through membership-based access to digital assets and intimate first-person drops,” the website states.
Jeffrey Jordan added that the platform “reimagines the creator-fan experience, to empower athletes to engage with their fans,” to Variety. He also shared that the platform is geared toward young athletes like Lonzo Ball.
“Individuals his age have grown up with social platforms,” he said. “This is the first step for athletes building their meta-brands in the metaverse/Web3 world.”
Initial sales for NFTs will net athletes 80 % of the profit, with Heir receiving the remaining 20%. Any subsequent sales on the NFTs will then see the cut split 50-50 amongst the two parties.
According to Josh Gerben of Gerben Law, Heir Labs recently filed a new trademark application for 6 RINGS. Heir will soon offer 6 RINGS-branded NFTs and virtual clothing, footwear, headwear, bags, art, toys and collectibles. The brand will also offer similar physical items.
