Spotify is about to make history by becoming the first music streaming brand to officially appear in Roblox.
“Spotify Island,” will connect artists and fans to play interactive quests and unlock exclusive content. Users will also be able to purchase artist merchandise.
The “audio oasis” will be a central mainland surrounded by a collection of themed islands. Players will be able to walk, run and jump and even pick up items on the island.
According to the press release, players can also enjoy an immersive audio experience by creating music and exploring sounds at the virtual beat-maker stations powered by Soundtrap. Musical Easter eggs will be on offer and users will also be able to climb to the top of “The Charts” by collecting points.
Spotify recently sought to recruit individuals who can “build engaging new experiences to foster connections with younger audiences.”
The move to Roblox will help them broaden their reach.
In Q3 2021, Roblox reported that users aged 17 to 24 were its fastest-growing age demographic. Then in Q4, Roblox reported that 51.7% of users on its platform were over the age of 13.
The K-Park theme will kick off the streaming platform’s endeavor, an homage to all things K-Pop. This will soon be followed up with a K-Park, which will allow users to interact with artists, Stray Kids and SUNMI.
“Spotify’s portion of those sales will go directly back to the artists themselves. We’ll work with artists to create more opportunities like this in the months ahead,” says Spotify.
